Gruppo La Meridiana also supports many social initiatives through its work. We believe that to work in an important area like tourism, using skills and values, can lead us and our partner to achieve satisfactory results. That’s why today we want to speak about “solidarity marketing” and about how you can combine business strategy and social initiatives.
Category
Hotel
Hotel Rate Parity: the Italian Government against egalitarian prices
“Even though you try to take information before buying any article, you will find it somewhere else at a lower price after just you bought it”: these are the words of Arthur Bloch, author of Murphy’s Law in 1977. An assertion that is always booming; the essence about what goes on in trade all along.
How to have guests back to your hotel
An often overlooked key aspect of the hotel marketing is represented by previous customers that have already enjoyed the hospitality of your hotel.
Often marketing strategies are directed primarily to look for new guests. That’s supported by costly inquiries run in order to understand the right target for a good marketing campaign.
Update the level of service you provide in your Hotel
Every day there seems to be a new discovery that will improve our lives and make our day more efficient. The hospitality industry is traveling the same path of evolution and technological changes.
Hospitality future in Italy: chain or independent Hotels?
In today’s article Group La Meridiana focuses on geographical distribution of hotels and hospitality facilities on the Italian territory, analyzing the last year in statistics clearly outlining the sector trends with large national and international hospitality brands taking over independent structures below the 4 stars classification on the market.
Wellness and sustainable tourism
Italy is the first country in Europe by number of accommodation environmentally sustainable: according to data provided by the University IULM in Milan, our country brings together 47% of the Ecolabel certification in Europe, followed by Austria with 15%.
The future Hotel: SPA management
La Meridiana Group is responsible for providing outsourcing services for the hospitality business and training of its experts without forgetting the constant evolution in the application of well-being requires, now more than ever, a vision developed by the opportunities this sector can offer. Today we talk particularly the case of SPA in luxury hotels.
Project your business to future
The tourism market travels with unprecedented speed, driven by Internet and its frenetic pace. It becomes necessary, therefore, to adopt a policy of Hospitality Revenue Management, which today means catching up of competition; it means not to cut off major portions of the market; it means indeed “secure” a steady stream of work in all seasons.
The importance of customer care in hotel
La Meridiana Group offers broad interest to the concept of hospitality and related problems and characteristics when it comes to the hotel facilities management of issues and attention to the their guests needs.
Outsourcing in Hotel
The world is governed by trends and fashion and also the hospitality world changes with them. Group La Meridiana is responsible for several years of outsourcing work in the hospitality industry and it has analyzed the various trends offering high quality services to structures with which it collaborates.
