Confronted with different figures in the hospitality industry, often we are asked a question: why many hotels outsource the management of revenues? It is a sensitive and important process for the success of a business hotel, and many people think that the revenue management should not be outsourced. However, the issue should be viewed from another perspective. That is starting from the skills.
Category
Tourism
Sharing economy: what is?
Sharing economy (also known as shareconomy or collaborative consumption or peer economy) is a hybrid market model which refers to peer-to-peer based sharing of access to goods and services. First, customer behaviour for many goods and services changes from ownership to sharing. Second, online social networks and electronic markets more easily link consumers.
Travel Destination Branding
Destination branding is a hot issue nowadays. There is more and more effort focused on attracting tourists, professional visitors, investors and entrepreneurs, talent, events, clients for the products and services of particular destinations to a particular location and destination marketeers do their best to first differentiate and second promote their locations.
Hotels: What millennials really want
A lot of hotel marketing efforts is focused on millenials, a group of customers reaching young adulthood around the year 2000.
As hotels, you want to lure them in, attract them with exciting features of hotel rooms, adapt our interiors to what might suit this group of 18-32 year olds. The question arises, however, if all of this is worth it.
Hotel & Tourism: Traveller Customer Psychology
Any Hotel has its customers, but also a moment, during the year, in which it houses an increased number of clients, for some reasons in particular, such as the location.
This does not mean work stops in the other periods, especially for those who drive the organization.
Business Marketing: Top mistakes of travel marketers
Travel industry is a very competitive space, especially now with more and more travel startups coming to existence. If you want to promote your business and acquire new customers your online presence is the key. In this context, Gruppo La Meridiana presents to you top 5 mistakes travel marketers make in the online space.
Tourism: Future trends in tourism industry
Destinations, travel companies, hotel companies and other players along the value chain are constantly on their toes, tracking future developments of trends in the tourism industry. Many tourist service providers have already changed their business model in order to meet the challenges arising from these trends.
Tourism: Baby boomers travel trends 2016
Gruppo La Meridiana, an expert in hotel and tourism industry, would like to present to you most recent travel trends for 2016.
As recent American research among baby boomers shows, there are several important trends that may be relevant to hotel owners in 2016.
Hotel Rate Parity: the Italian Government against egalitarian prices
“Even though you try to take information before buying any article, you will find it somewhere else at a lower price after just you bought it”: these are the words of Arthur Bloch, author of Murphy’s Law in 1977. An assertion that is always booming; the essence about what goes on in trade all along.
