The eco-friendly solution in the touristic sector is a trend that is having a rapid development and widely disseminated in the international hotel industry and that Italy has transposed and implemented with reactivity. Since several years also Italy is aligned to the countries of northern Europe in terms of adopting environmentally sustainable solutions to reduce the environmental impact of facilities and to benefit from clients aware of environmental care. You can now say that 2/3 of the customers is much more willingly to adopt solutions eco-friendly than traditional proposals of hospitality.

In response to this predilection, not only hotels but also camping, restaurants, beaches and tourist Italian companies are adopting principles of environmental sustainability and eco-friendly standards with the help of guidelines and professionalism offered by Il Gruppo La Meridiana. Il Gruppo La Meridiana is always aware of the needs’ of its partners and customers and actively works for the development of new trends in the hospitality industry promoting sustainable solutions and offering specialized services for the creation of a value eco- friendly brand. This meets a growing interest by the managers of tourist facilities which are sensitive to environmental issues and energy saving because they can reduce costs and increase the visibility of the structure.

Each hotel and non-hotel, regardless of category or geographic location, can become eco-friendly. Important factor is the sharing philosophy of environmental sustainability, involving all staff, suppliers and guests. But how to adopt an eco-friendly choice? Here Il Gruppo La Merdiana is able to offer great advices on how to transform a business in an eco-friendly one.

– Effectively communicate the eco-friendly philosophy physically in the hotel building, but also on the website, its green features is essential in order to stand out from the competition and meet the needs of eco-tourists, always very attentive and informed.

– Propose a menu with ingredients from organic farming, biodynamics, where possible Km 0 or Fairtrade and diversify the menu with elements suited to the intolerant, allergic person, the celiac, vegans, vegetarians, etc. The clientele is very interested in these issues because they rediscovers ancient lost flavours and appreciate the care and attention to food customized on the needs of the anyone.

– Adopt energy-saving solutions and reduce consumption (installing LED bulbs and water flow reducers in the shower and taps, adopt material and cleaning products eco-friendly, recycling the waste, focus on renewable energies, avoid noise pollution, etc.

– Engage guests in ecological choices, for example by inviting them to adopt, during their stay in the hotel, simple but important measures in defence of the environment;

This will be increased to meet customer demand for environmental friendly solutions and the contact with the culture and local traditions. Other benefit will also derive for the hotel.

What are the benefits that a structure obtained by the promotion of tourism eco-friendly?

The results can be seen in the medium to long term and are consistent with:

– A positive impact on brand reputation and brand awareness of the hotel

– Reduction of costs and expenses with a big cost savings that can be reinvested in other eco-friendly actions

– An increase in the flow of Italian customers, increasingly attentive and interested in touristic eco- friendly offers, and in particular tourists from northern Europe

– Entering into a virtuous circle that leads the structures to benefit from the synergies between companies and structures that adopt the philosophy of eco-sustainable management.

– Meeting customers’ satisfaction and loyalty because of their sensitivity to those issues and attracted by the offer that respects the traditions and the local culture.

In conclusion, Il Gruppo La Meridiana suggests approaching the promotion of an eco-friendly tourism offering unique and personalized services for clients that brings the hotel in a high position in the hospitality market. Due to its effectiveness, the philosophy of eco-friendly has become a shared vision and a practice in the tourism sector capable of achieving shared development appreciated by customers and partners that allow great success for hotel and touristic enterprises.