Do marketing on Social Networks is not easy and even more media experts are unanimous saying that in this type of community the advertising process is not so much effective if it is made in the traditional way. When you open a profile on a social network you need to handle it properly in order not to waste valuable time and resources. Many hoteliers do not use Social Networks due to a lack of training, or because they have the misconception that they need hundreds of hours of work to manage them. Actually using new Web 2.0 tools to promote hospitality  can implement a marketing campaign without resorting to astronomical budget and it doesn’t take months of work to establish proper communication strategy.

Web marketing experts all agree on one thing: you have to be in it!

The Group La Meridiana offers highly specialized services that creates a proper communication campaign and active participation on the most famous social media platforms of the moment. That very important in order to reach a large number of users to advertise your hotel, creating a community of users, keep up to date on everything related to the structure (special promotions and last minute, new services and enhancements, events in the local areas, etc.) and most important, learn about the desires, tastes, needs and expectations of potential customers.

The Group La Meridiana provides training courses that take place every quarterly  and that teach how to create the Facebook page, Twitter account, the TripAdvisor profile of the hotel and how to keep active these 2.0 windows over time without losing time and profit. At the same time The Group La Meridiana guarantees for medium / large hotels specialized service of profile management on the most important social network through partners specialized in Social Media Marketing.

Through experts in communication, design and online marketing The Group La Meridiana offers a constant care of social profiles of the hotel that will raise awareness and will improve the reputation of the hotel. The company partner of The Group La Meridiana are able to build applications, promotional web pages, mini contests and surveys, which are integrated directly on profiles and fan pages of the hotel, and whose purpose is to increase bookings through more interaction with users.

The team of experts in Social Media Marketing Group La Meridiana have selected for you three basic tips on how to begin to identify the hotel and make it alive and involved within the social network.

1 – Create the page or profile of your structure on the major social media such as Facebook, Twitter and be present on Google, TripAdvisor, Foursquare and Gowalla and put evocative descriptions and images that emphasize the care of the environment of the hotel, the reception offer customers and guests satisfaction.

2 – On Social Media, your communication style should be informal. A sense of humor and a bit of irony works better than the classic formal approach.

3 – Keep updated your profile by publishing pictures or some at least two or three times a week. This allows your hotel to be active online investing only half an hour for each update.