In the past tourists relied on reviews of facilities that were included in the most famous tourist guides, but today they search for direct feedback that previous customers have left them online before choosing the hotel where to stay. Today the feedbacks of tourists that have already had an experience of hospitality have enormous importance for those in search of a place to stay but at the same time have become very valuable also for the managers of the touristic structures themselves. Unfortunately, not all hoteliers still exploit the potential, in terms of revenue, of their reputation online. In a hyper-competitive sector the online reputation directly affects sales.

Gruppo La Meridiana has now confirmed through its partners and operators in the hospitality industry how travelers really look for feedback online in order to choose the solution in which to stay. Almost all of the users considered essential to read the reviews to get an idea of ​​the hotel and even more than half of them do not book if you are not available reviews about the structure identified. For this reason Gruppo La Meridiana offers excellent services for all those facilities that want to improve their reputation online with the support of established experts in solutions for online communication and brand reputation. Several studies on the subject show that any review, good or bad, determine the online reputation and thus the strength of a brand.

If guests are satisfied with their stay, it is essential that they leave a review and share their experience with other potential travelers. This means that they become ambassadors of the hotel. Bad reviews are rather be seen as an opportunity to improve the quality of service and to deal with dissatisfied guests. For this reason it is essential to and constantly monitor build day by day their image online.

Gruppo La Meridiana provides advanced services to cope with the extreme competitiveness of the hotel industry starting from taking care of the online reputation. Effective management of the online reputation allows to obtain a competitive advantage which translates into an increase in revenue. The higher the brand reputation and the more you can push up the price. If you have good reviews and good ratings on portals you can apply more aggressive pricing policies. In case of a bad reputation instead we must act quickly because otherwise we risk incurring huge economic losses. These are the recommendations expressed by Gruppo La Meridiana after years of experience and continuous updates ensuring support at the forefront of online reputation management for all types of tourist hotel.