Last week we talked about the importance of accessibility in tourism but what are the special indications dedicated to hotels that want to take a position in the accessible tourism market in Italy?

Even Gruppo La Meridiana is aware of the importance and sensitivity linked to tourism accommodation accessibility. All hotel facilities are settle to control numerous services to fulfill their intent to reach customer satisfaction including people with special needs that require equally specific services. Gruppo La Meridiana is committed to bringing to light the structural problems that do not allow these people and their families or carers to enjoy their vacation to the maximum potential. Through the study and the implementation of some measures the work of Gruppo La Meridiana is able to provide benefits to hotels, providing valuable information and advice to make the accommodation comfortable and recognizing the importance of universal accessibility in tourism, which is related not only to the respect of human rights but also the substantial economic opportunities that Tourism for everybody entails. Gruppo La Meridiana is committed to the development of quality services for everybody and has successfully increased its competitiveness through the accessible tourism, not to mention the challenges of the mission it self of the facility.

It’s still always active the discussion about the different ways to develop an appropriate strategic plan and related actions in order to make accessible tourism a reality and at the same time studying the latest technologies which permit and foster universal accessibility and its application in infrastructure, facilities and services.

As It regards the benefits for hoteliers on making their facilities accessible hotels there are different positive aspects, in the foreground you can see the return of image that a Hotel can have as a real business that feeds through people impressions and online reviews . Accessible tourism is not a “favor” that is done to people with disabilities but indeed it is an economic benefit to the institution.

Accessible tourism is a real online market that is becoming increasingly important with time. The promotion on the Web does not mean simply finding the most effective channel by which sell the rooms but most is finding the right perspective through which you can best promote your own brand.

With the spread and expansion of the use of internet and social media, the world of hospitality has become an industry even more available to any kind of people . Similarly accessible tourism has become even more accessible and it is now possible for anyone to find the structure that can offer all the necessary services. That’s why the importance of providing detailed information and be always present and updated online.

For more information about accessibility in the tourism sector or to get advice on site, please contact the Gruppo La Meridiana hotellerie department.