Many hoteliers may have difficulties in the choice of ways and intermediaries to use, in order to promote their Hotels. A very effective way to advertise your business is, of course, to create special offers, to attract clients and introduce you to them.

How to promote your hotel with a “special offer” strategy?

First of all, you get to stop on the place where your structure is located. After this step, you can get to the most important action to propose your offer: the choice of users. Sea, mountain, towns: each of these localities will attract different types of guests. You must find them, trying to create and to realise an offer aimed at selected consumers.

At this point, you can just focus on determining the real strategy. This means also you need to figure out the words to use with your potential clients, the right times to spread your offer and the channels through which to come directly to people concerned.

Now your project can start, with production and publication generated contents. Then, you could begin to analyse the first results and, where appropriate, make adjustments.

When you promote special offers, you absolutely have to destroy the idea that the low prices shall be automatically equivalent to many requests. Channels like purchasing groups maybe are very popular, but not always convenient. Excessively low prices often damage a Hotel image and sometimes to cause difficulties for hoteliers.

To promote special offers in the right wait means to focus on conditions faster than prices. In this context, we wish to make an important point. From a certain point of view, users are, of course, attracted by the low prices; but think again: if I stayed in your hotel spending a certain amount, why would I go back there paying more? In this area, a real Strategist will be able to unite business needs and the wishes of potential clients, in order to realise an effective offer, in all respects. Indeed, there are many ways to discount without sell off. Do not use just Social networks as promotional channels. Advertising by e-mail or meetings organised on the spot may represent valid alternatives (additional) to the other advertising ways. In this sense, you need to consider also the possibility to deliver a promotional offer to tourists in the places they most frequented, such as travel agencies, shops, bars, stations. In some respects, it is a kind of marketing that transmits to the customer a sense of exclusivity, leading him to consider himself lucky, for finding a promotion randomly.

Hotel Management is not a simple activity. The way you walk outlines the road you will travel. In order to profitably support all companies that need Consultancy or to revise Resources Management (Human or not), Gruppo la Meridiana can be the ideal Outsourcing partner, thanks to its services professionally designed for the growth of any type of Hotel.  We believe that the first impression of yourself is up … just to yourself! We work with perseverance and commitment in order to build with you a mirror that reflects the success.