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Supermarkets management: how to increase sales thanks to the efficiency of cashdepartment

The management of a supermarket includes several areas. Many people think that it is not necessary to work hard to advance the department stores of food. In contrast, staff activities are also essential in the field of customer focus and problem solving. The experience of Gruppo La Meridiana in providing Outsourcing services for supermarkets enables partner companies to receive valuable advice and human resources prepared to face any eventuality.

Today, we present the craft / the cashier / teller. It is a profession that involves taking charge of different responsibilities and plays a key role in the daily activities of any supermarket.

First, the cashier manages the money that customers use to make their purchases. On the one hand it is essential that they be correct people; on the other hand is also important that this figure has adequate technical preparation. Crates, in fact, as well as other tools for the management of large companies, are constantly changing, in order to be able to use increasingly innovative handsets that simplify and optimize the work of operators. Not forgetting, of course, that innovation is also based on the concept of security.

The customer payments can be made by different means: cash, debit and credit cards, food stamps, but also gift cards. Modern speakers work with management software capable of handling each transaction separately and even automatically calculate the rest of the customer must receive. However, the “manual” component of the service remains essential, because different processes must be made and they require close attention.

A cashier, in fact, must always keep focused in his gestures. It is not rare chance to take two bills instead of one or a bad count the money received or given in the rest. In addition, it is also necessary to well manage the cash on hand to make sure you always have the coins needed to be exchanged for purchase of products by the customer.

Turning to the psychological side, the cashier is probably the main points of reference inside a supermarket. While clerks, cleaners and warehousemen turn in the shop, the cashier remains largely in place and that means that this figure should also develop other skills.

First of all, in this context, the cashier has to know the products in sale and their location, so that we can respond promptly and correctly to any customer questions. Secondly, it is important that he always keeps a smile, which is friendly and is broadcasting safety. Not as easy as it seems, since during working hours, he will be required to perform repetitive work with stress peaks (for example when you create a row), always without forgetting their responsibilities.

And it is therefore clear that exploiting productively a similar profile, you can set up an internal policy that caters to the customer, but also to attract it. We simplify as much as possible this point:

  • If the cashiers are fast, more customers will be served.
  • If the cashiers are slow, some customers may give up, put the merchandise and go away.
  • If the cashiers are careful there is no risk of losing money or complaints from the customer.
  • If the cashiers are friendly, customers will spend any time waiting in line with a positive attitude.
  • If the cashiers are sure about their skills, there is no risk of technical errors, to the to the advantage of a simple administration of revenue.

Gruppo La Meridiana has based its success in the area of human resources management devoting ample space to personnel training,both from an operational point of view, both on the emotional side. Our intervention is not only aimed to solving internal problems, but also to increase the productivity of your business. Our values match perfectly the concept of teamwork: success is built together, thanks to the commitment, experience and expertise of everyone.

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