Linkedin was born as a “professional” social network, i.e. as a platform in which users share their experiences and their business contacts in order to network better , seek new opportunities and grow their business.

The site, which now has nearly 300 million users, is defined by many as the ideal place to promote personal careers and companies, but obviously requires that you use it the right way . Its main advantage, if compared to other social networks, is the high degree of specialization, which makes any communicative action more effective and targeted.

Let’s look at some of the ways in which you can do marketing for a company on Linkedin.

Business pages

If you already have a personal profile, you can create and manage a company page, which should then be customized with a wealth of information such as number of employees, industry , home , website . The Products & Services section allows you to advertise and link to specific pages that you want to promote or put in the foreground.

What to do on the page? The best thing is , first of all , prepare a thorough plan of daily actions to be performed on the social network . An image and a really professional presence can only be achieved if the page refresh rate is constant and respects accurate over time. Better a few shares Still a week rather than many advertising content in an irregular manner .

The pages should Linkedin share articles of your corporate blog , interesting content related to your industry, links to useful resources for their potential customers. The important thing is to try to be always relevant , provide value and start a conversation with anyone who will listen .

Nurture Linkedin groups

The community of Linkedin are the primary place where professionals and businesses with something in common discuss , publish and share information related to their profession / business. Create your own group or join allows you to quickly get in touch with important influencers that can be valuable partners or customers .

If you want to be recognized as experts in a particular field and bring visibility to your company or yourself, it is therefore advisable to participate in an active , fulfilling three main actions:

• starting conversations around relevant topics ( without trying to sell )
• answering questions posed by others
• interacting with other members

Advertise on Linkedin

Sponsored ads on Linkedin are the most direct way to bring visibility to their products and services. The investment is higher if compared to other well known social networking platforms , but the return is more likely given the high rate of target definition , which makes it much more likely to reach the right people with the right message.