Very few steps are needed to build a winning marketing strategy. First of all, a successful advertising strategy has to be developed together and coherently with your company’s business plan. This will ensure that your marketing campaign will accomplish the goals you expect of it.

A well-structured marketing process must have the right amount of creativity and channel it on the road that leads to your customers, while at the same time following your business needs. Let’s examine the steps necessary to create and bring to market a winning advertising strategy:

1. What does your company do that others don’t?

This is the starting point of every marketing strategy. Your core business will also be the core of your ad campaign. Spell out with your team what’s your USP, or unique selling proposition. You will then be able do identify how and why your company is different from others that offer the same products or services.

2. What’s your target market?

Identifying and defining this point is key to your advertising strategy. A target market not clearly defined might lead to an unfocussed ad campaign, founded on wrong premises. On the contrary, a clearly identified target market will lead you toward success through the right marketing choices.

3. What are the advantages of using your products or services?

Conveying these advantages might not be as easy as identifying them. You should note the advantages and then analyze them from the point of view of your potential customers. You will then form a vision of your business which will be easily and correctly relayed to your target market.

4. How will you position your products or services?

Positioning a product or service will determine how it will reach your customers. Not only in terms of distribution, but also the ways to position your own business compared to your competitors’ and how your potential customers will interact with your products or services. You must ask yourselves: is you offering competitive? This simple question will help you define your marketing plan.

5. How do you intend to bring your offer to market?

Choosing the right channels for your marketing strategy is the final and crucial step. Having identified your target market and positioned your products or services, you have to decide the best way to advertise you offering. Choosing the right media among the myriad available might take time and effort, and needs your undivided attention.

If you need consulting for your marketing strategy, don’t hesitate to contact us. Gruppo La Meridiana has a long and successful experience in Outsourcing. If you wish to outsource your company’s marketing we can offer the best solutions to effectively revamp your business and reach new customers.