Any Hotel has its customers, but also a moment, during the year, in which it houses an increased number of clients, for some reasons in particular, such as the location.

This does not mean work stops in the other periods, especially for those who drive the organization.

In the last decade, Hotels are living particularly of constant communication, planning, strategies, creation and improvements. Quite simply put, we are speaking about the importance of Marketing.

In order to promote your structure in the right way, you must follow closely, but also and above all understand, the needs of the travelling community.

Socially, what characterises modern consumers is an absolute need for certainties and their willingness to experience a kind of transformation. From this point of view, we have to consider travel (or better, consumer considers the travel) like a transition stage between past and future.

Research carried out in Italy has revealed that in the new Millennium people mainly travel to extend and enrich their knowledge, as in emotional riches. Of course, there are little differences linked to geographical and cultural origin. In this landscape, it is clear that Hotels need to take an approach to clients considering the above.

We get you some numbers, for a better understanding:

46% of Italians feels more tolerant towards others after a good travel.

 41% of the persons interviewed would like to learn a new language and get to know the place of origin in more detail, after a holiday.

 More than 20% of Italians feels a spiritual quality, after returning from a trip.

The first and a fundamental step, in order to promote your structure and to attract your clients is to build a relationship between host and guest. We will show you how:

1)      Before the stay: travellers love to be reassured after reservation, because they do not want something goes wrong. They need to know all goes according to their plans and your hotel is eager to meet them. This phase refers to the moments immediately before a reservation and immediately after it. The relationship with client starts at the time when he asks you some questions and depending on what you respond he will decide whether to choose your hotel.

2)      During the stay: in this phase it is important to maintain consistency between the offer and the real services usable within your structure. Furthermore, to pay daily attention to guests, during a stay, can contribute to increase your image as an unforgettable experience, in their mind.

3)      After the stay: it is the most difficult stage, but what you need to convey is that, thanks their presence, also your structure has witnessed a transformation, an important moment, and that you want to relive it.  You can try to bring to the attention of your clients various offers during the year, so that they do not forget you and in such a way that they can choose another stay in your hotel, so great, but different.

Knowledge and understanding of Traveller Customer Psychology represents one of the most effective promotional strategy. Behind this work there is no only the trouble of the commercial department, but also a significant cooperation from all the staff. To have good ideas is one thing, to put them into practice quite another.

For over ten years in the hotel sector, Gruppo La Meridiana is the perfect partner for all companies ready to broaden their horizons, but needing for a practical and professional support.

We are a leader Cooperative in the area of Outsourcing Personnel Management Services and Consultancy. The quality of our services and our great ability to integration with the needs of our clients allow us to work aiming straight to the success…your success!