In today’s article Group La Meridiana focuses on geographical distribution of hotels and hospitality facilities on the Italian territory, analyzing the last year in statistics clearly outlining the sector trends with  large national and international hospitality brands taking over independent structures below the 4 stars classification on the market.

The “ Catene Alberghiere in Italia 2015” (Hotel Chains in Italy 2015) by Horwath Htl in cooperation with Str Global captures the industry trends by conducting a census over 167 hospitality groups accounting for a grand total of over 1.238 hotels and 139.200 rooms. In the last decade market offer raised at a steady 13,2% per year with major developments in the higher end chains with 3/4th of available rooms being either 4 or 5 stars. Italy, in line with the rest of Europe, has seen a strong business increase for Hotel Chains in popular business and touristic destinations such as Milan, Rome, Florence, Venice and Bologna.

The Team behind Group La Meridiana constantly monitors new trends and market orientations and using the results of its own research was able to capture how hospitality structures continuous offer transformation. 1 and 2 star facilities are decreasing in count due to the aggressive competition of Bed & Breakfast and new players such as AirBnB with the aforementioned opposite trend of 4 and 5 stars offering raising. This is expected to continue over the coming years with an additional reduction in low end and uninterrupted growth of medium and high offerings. By mid 2016 Italian and International Hotel chains are expected to extend their offer with an additional 3.500 rooms in major cities as well as popular touristic destinations such as Sicily, Tuscany and Como lake.

Hotel structures are increasingly focusing on quality of services offered and a partnership with specialized agencies such as Group La Meridiana allows them to provide and relay higher grade services to their end customers. This is not restricted to activities such as Room Management and Cleaning services and extends to provide value added services such as Allergy-Free rooms or Eco-Friendly materials which more and more represent an essential feature in successful hospitality business formulas.

Other interesting facts concern the hotels and chains geographical distribution between the north and south of Italy. In 2014 in Italy there were 65 international hotel brands, whose offer is concentrated in the main art and business cities, in northern Italy and in the upscale and luxury sectors. In 2015 only in Milan, thanks to the Expo, there will be different new luxury brand openings that are going to cover more than 44.5% of the total rooms chain supply in Italy with more than 500 hotels and 62,000 rooms.

As for Italian hotel groups, Horwath Htl has a population of 89 different brands, operating in 284 locations concentrated mainly in the medium and high level area, covering mainly the southern territory of our country.

La Meridiana Group helps quality and services expansion of hotel facility, offering many professional, specific and flexible service at every level and helping hoteliers to maximize revenues and satisfy its customers, through a real-time employees management, providing allergy friendly rooms, food and beverage management and more. For further information on the the services offered by La Meridiana Group do not hesitate to contact our hotel department.