Travel industry is a very competitive space, especially now with more and more travel startups coming to existence. If you want to promote your business and acquire new customers your online presence is the key. In this context, Gruppo La Meridiana presents to you top 5 mistakes travel marketers make in the online space.

Overspending on Google

Just because something appears great to you doesn’t mean it will appear to wider audience. Don’t spend too much too early. It is tough to beat the bigger brands which have much bigger resources that can pay for online visibility. Clearly it is a game dominated by big names that spend big and spend often. Start by spending small on different platforms and spend more time in studying the data you generate to discover the right channels.

Underutilizing email

Startups often underestimate the value of email and some even miss having a basic email subscription form on their website. Emails are a great way to sell your products and promote interesting offers. Email marketing is a low cost medium that can help businesses in boosting the conversions. Even if you are not planning to use it immediately, start building a database so that you can be ready when you want to.

Missing marketing message

A very common mistake travel brands often make is not trying to build a character for the brand. It can work if it is a B2B product but for a brand catering to the masses, it can be deadly. Before you start spending on advertisements, get the marketing message right and ensure that it is in line with the overall communication of the brand. It is a tough job but try to emotionally connect with the audience. Nothing works better than your customers talking about you.

Underutilizing analytics

Analytics is a great source of data. Many startups are using the data just to keep track of the numbers and that is a huge mistake. Even if you are new to this, dig around and try to extract as much information as you can and plan everything else accordingly. For instance, if you see that you are getting more conversions from young travelers, plan your marketing campaigns accordingly and put more efforts on social platforms where you will find more such users.

Missing relationships

Don’t fail to develop a relationship with the people who help you spread your message. Whether they are social media influencers or your frequent customers who also try to engage with your on social media, it is important to develop a relationship with them. Offer them exclusive offers and if possible, try to involve some of them in your offline activities as well. They could work as great ambassadors for your brand.

Using online space wisely is key in promoting your business and acquiring new customers. If you are interested in learning more about how to utilize online presence in order to grow your business, please contact Gruppo La Meridiana. Our team of experts in the travel industry is happy to share their insights with you.