Nowadays, the sponsorship of the hotels moves mostly on the web. Gruppo La Meridiana has analyzed the results of the market studies and can confirm the importance of the network presence to achieve success.

The OTA ( Online Travel Agency) are a great tool for hotels that would like to sponsor their service in the world: they’re the equivalent of the traditional travel agencies but work only on the web. The most famous are Booking.com and Expedia.com. These sites have a worldwide diffusion and anyone who wants to book an hotel room from the other side of the planet can do it fastly, in a click.

Customers that choose the hotel usually compare different factors: the lowest prices are one of these but isn’t the only one, because in the 2.0 age, thanks to the web, there are more evaluation factors.

One of the most important factor that affect the choice of customers in the OTA’s sites is the web reputation, based on guest reviews. Every customer, that leaves his impression after stay, contributes to build the score of the hotel that influences the decision of the next guests.

Moreover, the score of every hotel is one of the parameters that affect the results search: hardly users read beyond 2nd or 3rd page, so a low score penalizes the possibility of new bookings.

The Hotel’s managers should interpret the feedback as advices: the web reputation is an important communication channel between management and customer to improve the hotel services.

When a guest stays in a hotel room, he used to watche every detail: Gruppo La Meridiana studied the trend of feedback on the OTA’s sites and can show that cleaning is the most important aspect in the customer review.

Hotel room, bed linen and towel always clean and perfumed are the best presentation for an excellent hotel that aspires to have only positive feedbacks, but shouldn’t be underestimated the courtesy of staff and the restaurant quality services. These aspects are always present in the users feedback and are a first-person experience, so the best way to test a service and its qualities.

In the case of management detect a negative trend in once of these aspect, are necessary work as soon as possible to revers the trend, using all the tool avalilable to repair.

Gruppo la Meridiana appears as the perfect partner for the hotels management, because offers only the best outsourcing staff for all tasks hotel, including:

• cleaning of rooms and bathrooms
• reception
• restaurant services
• cleaning of external spaces
• translation services
• porterage

Outsource some sector of hotel services, entrusting it to an outside company that deals of all administration and management aspect, is the best way to improve the services quality. If you can to focus your inner energies only on the most productive aspect, you can work relaxed to growing up your hotel and its web reputation.

For this reason we have the objective to offer to our customers only trained staff, that can work in each situation, professional people that can guarantee always excellent results.