In the last years, the web confirm its strategic importance for enterprises that would like increasing business through advertising.

Thanks to advertising campaigns born to hit a specific target and taking advantage to social network is possible to build a successful project, with a very small investment.

Gruppo La Meridiana works since many years in providing support and service to enterprise, especially in hotel industry, and has found in the web advertising the most important channel to promote the business activity.

To make a successful web advertising is necessary to do an attractive promotional campaign, that must take instantly the attention of the user: just so he can turn in a reader first and then a customer. In fact, web users are quick in reading and have need of elements that hit them curiosity in the shortest possible time. The difference between new and traditional media is this. An hotel that would like to build an efficient web advertising must go straight and quickly to the point, with a slogan or an attractive image.

For this reason, the social networks became the most powerful tools for web promotion, through them pass most of the advertising web campaigns. Social network are booming in the last 10 years and the evolution has been such that social network became a key ally for enterprise.

The strengths of social network are:

• cheapness

• high speed

• flexibility

Open a Facebook page, a Twitter or Instagram profile is gratis: there isn’t expenses to start and spending only daily few hour is possible to build an interesting and endearing page. Furthermore, thanks to mobile devices, is possible to interact in every moment with user and posting news and images on the page and the profile. Who wants to have a major possibility to success, may pay a sponsor service to spread further his business: this is a paid service, but its cost is lower than advertising services on traditional media.

High speed and flexibility are two general characters of social network, just think that Twitter allow to write only 140 characters text, but is possible to attach images and videos to increase the impact on the user.

Gruppo La Meridiana has long understood the power of social networks for the promotion of hotel industry and offers to customers an efficient support with high level professional, giving in outsourcing the professional figures able to prepare and managing with successful a web social profile. The social manager became essential in a modern hotel staff, because accommodation structures that are active on the web, with Facebook page and Twitter and Instagram profiles, has been demonstrated that have major possibility to success to an enterprise that use only traditional advertising channels.

One of the success key of a right web advertising social campaign is the users involvement, the interactions and the capacity to create something new, that can to distinguish the structure from all other: the characterization is necessary in the web to stand out from the crowd.

With dedication, passion and professionality, Gruppo La Meridiana proposes to support the customer accommodation structures to build great web advertising and social advertising, thanks to professionals that have did an high level training to work in outsourcing with success in the modern hotel industry.