The theme proposed by Group La Meridiana today is Storytelling concerning the company and in particular its use in the world of hospitality. The era of television commercials and simple visual advertising ended and the time has come for all those who like to tell stories. Also according to Group La Meridiana, Storytelling is the word of the this decade. The multimedia production of content (texts optimized SEO, original images and emotional audiovisual) and their worldwide distribution in multiple technologies require a promotional strategies evolution of all companies, especially in the tourism world.

This is today in a time of ferment and everywhere all tour operators are trying to figure out how to reposition themselves in the market using the web and trying to establish themselves in a great position. And who he is not doing it is at serious risk or otherwise it will find itself behind the competition so that it can no longer keep up.

The storytelling is the art of telling a story of a place, of a hotel or tourist activity. It is a way of communicating to involve tourists, allowing them to identify with the vacation experience of others and push it to become, in turn, the star of similar stories.

Storytelling in the hotel industry and tourism was born recently but has already created all the conditions to completely change the content of all marketing companies working in this sector. The trip is a dream, life, memory and shared story. This is why it becomes important to tourism marketing through stories telling.

Tourists need emotional involvement, they should feel empathy with the host, get to know the holiday experience and let others tell their story. Storytelling becomes a so powerful promotional tool in which the holiday experience story, expressed with elements of different languages ​​(text, images, video), it is an effective tool to intercept  and engage target clearly defined.

The most Authentic way to do Storytelling is through an image that has in itself the art of telling a story, involving the other party. This process in the social and the web in general, has become the protagonist in communicating, almost define it as a skill required by the agencies of communication, a real skill to be reckoned with. Within Marketing, we can define it as a strategy, to tell a story for the public we want to address (Target). So create a suitable message to your audience, make him share the daily history of the company.

We no longer speak even about Storytelling but better Storydoing, seen as an art to tell actively and be told the way you do business to and from the target of reference. The spaces where they are different and get noticed among the social media used for this purpose, Group La Meridiana recommends Facebook, Twitter, GooglePlus, Instragram and Linkedin. Portals used by companies and individuals become nowadays essential to make themselves visible and gain the attention of their customers that otherwise would not know how to “reach you.”

In conclusion adopting a strategy, organizing and planning an editorial plan, is a path that  also Group La Meridiana has undertaken and considered necessary for any company that nowadays wants to stand out in the sea of offers that the web (and beyond) offers, thus embracing the strategy of Storytelling.