In a world where market and business evolve and change faster and faster, strategies that each company decides to pursue are crucial. As La Meridiana Group reminds that there is a definite distinction between strategy and operational effectiveness. Strategy is related to the need to make unique and long-term choices, unlike operational effectiveness  that are part of all decisions and activities of the daily company routine.

The adoption of a particular strategy means outlining a territory inside which a company seeks to be unique, to avoid getting lost in the sea of options and choices, setting limits. The main question which must be answered is: What are you trying to accomplish? And unless you have a strategy you are willing to try anything without any long-term safety.

Copy your opponents it is unlikely a source of success and at the same time it is arrogant for a company believe that the best strategy is simply offering the same product or service of its rivals but better. From the strategic point of view it is a very dangerous bet, hoping only the incompetence of its competitors.

La Meridiana Group is keen to point out one particular idea: technology changes, strategy don’t! The underlying principles of the strategy are enduring, regardless of the technology or the pace of change. The strategy starts with having the right lens, the one that is able to sustain profitability higher. Winning on the market when a company establishes a vague goal will be very difficult.

In order to formulate the right strategy is needed to answer these 5 important questions:

1. What is your mission?
2. Who is your customer?
3. What is really important for your customer ?
4. What are the advantages for your customer on using your solution?
5. What is your competitive advantage?

Finally, the strategy must have continuity and consistency. The right strategy will help to position your company at the highest levels in the market with a more incisive and lasting.

This doesn’t mean absolutely deny any kind of change and adaptation to the contemporary but they must be balanced and consistent with the continuity necessary for the attainment of the objectives dictated by your strategy. Often the idea that one gets is that the world is changing very fast and hence the company must follow this trend with the same speed and the impression is that the strategy slows this process. On the contrary an effective strategy can be more agile to change consistently with the ultimate objectives of the company.

The position of the leader is to devise the strategy with team members that define the new business and its fundamental role is to provide the discipline and the glue that holds a unique position so sustained over time. He must make sure that everyone understands the strategy that defines the uniqueness of the company, who are the customers and how to create value.

This is why La Meridiana Group is committed not only to help its customers find the contractors in best deal but also to train employees. The professionals who are part of the Consortium La Meridiana Group are a team work and team means working together to achieve a common goal with commitment and motivation always attentive to customer satisfaction.