Most vacationers take a look at few hotel websites before they decide to book. Hotel website is therefore key in the customer journey – it can have a pivotal influence on whether a customer decides to book or not. Below Gruppo La Meridiana presents to you several ways in which you can make your hotel website work better for you.

1. Story-telling

There is a special power in relationships. Customers who feel drawn to your story may be more inclined to book. It is therefore advisable that you tell a personal story on your website. Think of how you got to starting your hotel business, or what it is that makes you keep providing the best service, share some personal details. Even though it is just a virtual relationship it can make customers connect with your product and will encourage bookings.

2. Direct Booking

It is worthwhile to make customers book from your site – that way you do not have to pay the commission to OTAs. So in order to increase revenues, you shall encourage direct booking through your site. It is crucial that the booking panel is easily accessible and clearly visible on your site, make sure also you also offer benefits to customers who decide to book directly – you can offer perks or coupons to entice them.

3. Mood

Give the customer a sense of what they can expect at your hotel. A hotel website should mirror the mood of a hotel and help the customer decide. Be sure there is consistency – your website is your business card, make sure the customer gets a feel of the brand, get to know what they will get when they arrive at your property. Think large photos of the scenery surrounding the hotel or varied shots of the hotel rooms.

4. Conversion

Don’t forget that your primary objective with your website is to convert site visitors into paying customers. Make sure the call to action be right in the customer sight and within their gaze. If your site has a long scrolling page, include your call to action more than once. When you make it abundantly clear how to book, you’ll increase your conversion rate and in turn your revenues.

5. Surroundings

Customers look not only for a good night sleep when they pick a hotel, they look for a complete experience. So make sure you provide them with all necessary information about the hotel – what they can do in the area, where they can eat, where they can have fun. Include information relevant for people with children or singles, give them a feel of what their holiday may be like, not solely what your hotel looks like.

Online channels (including hotel websites) are key in generating bookings in the hotel industry. For more tips on how to make hotel websites work best for you to generate highest revenues, please contact Gruppo La Meridiana – your expert in a hotel industry.