Today, as promised, we’ll talk about hospitality trends from a practical point of view. Forecasting and other economic and trade statistical work are essentially based on choices and consumer demands. If we’re going to envisage how the Hotel of the future will be, we cannot omit to consider first how the tourist of the future will be.

The Generation Y

Today’s young people are tomorrow’s travelers. A recent study of society has identified the new generation as the Generation Y or Millennials. This huge block of tomorrow’s men is first of all a gathering of “technological” people. Their job and their free time will (and already is) completely run by “digitization”. It is in this consideration that the new notion of luxury, which we have discussed last time, should be inserted. Technology is the practical implementation of the new Luxury, available to all, nearly. Another concept to be included in the Generation Y’s analysis is that about Destination Ich: the Milliennials buy “to be and not to have” and this also applies to trips. The identity of them is a social identity, through which they want to be a part of a particular context and they very influenced by trends and advertising on the web.

The Hotel of the future

What means these studies and analyses about society in practical terms? We try to “draw” the room of a future’s Hotel, according to what was said until now. Let’s start with space management. Here is the first change: we need literally to create space. Cupboards, chairs and tables, desks: they are superfluous and the Millennial doesn’t need to use them. So, stop with the old comfort to make room for technology:             

– Multifunction Television. The television of the future is a picture! Thanks to a specific function tv can be the picture you want and they will be so popular. What a tourist sees around him is very important for his satisfaction during the hotel stay.

– Shower. Tourist of the future doesn’t have time and he has no interest to bathe in a big tub. In a modern bathroom there will be only the shower: it is quick and comfortable. If it also has an integrated system sound to listen calls and music, this would be really the best.

–Areas. Smooth and hard surfaces are much cleaner and elegant in the mind of the Generation Y tourists. So, floor instead of carpet, design benches rather than sofas: the softness stays at home.

– Lights. Millennials will greatly appreciate total and portable control of lighting, at every room’s point they are. Maybe this will be possible with a tablet.

–Fitness. Providing rooms with sporting goods will be the rule in the future, for fast gymnastics during the vacation and in relation to the concept of health and welfare we highlighted previously.

And then, the common spaces: they will be not fancy, but essential. Meals will be preferentially served with buffet, to satisfy all the flavors and needs: vegan cooking, vegetarian, gluten free, dairy-free, oriental etc. The meal must be rapid, but nice. Respect for traditions will be a further attractiveness.  

Touch of class in your Hotel: professional in various sectors to help clients. For example a massage therapist or a personal shopper, for a stay totally mindless. The tourist of the future needs to be stimulated also lounging or having fun in themed areas: tea room, cinema or a quiet room too.

Gruppo La Meridiana offers the most effective and beneficial consultancy e management services for hotels. We are able to move in the present and in the future to ensure our partners satisfactory and constant results. To walk together through social progress is what we do best. The future is a way of being and the importanti is to know who and what to be to achieve success. And we know!