Last week we started to explore together what will be the top ten Business Trends 2018. We have focused on the first five that included the importance of Artificial Intelligence for the world of work. In particular, to enable companies to create, for the customer, a personalized shopping experience. Here, the second part of our ranking.

Contents live video streaming

The client no longer satisfied with an impersonal generic marketing. That’s why video content have become a necessary tool for all large successful companies. Today’s customers are demanding real connections with real people.

The video is the form more easily absorbed contained in a landscape dominated by smartphones. A video has the power to connect with consumers in a personal and honest way. By enabling companies to differentiate themselves from competitors.

The companies transmit live video to establish human connections in real time with their audience. Whether it’s streaming of a product launch, webinar, or online courses or other, live video feeds they are becoming an established part  the best ofmarketingstrategies.

According to some recent research, 80% of users prefer to watch a live video rather than reading a blog. Therefore, we believe that companies that devote to the video streaming resources, certainly dominate the market.

Serve the community and not just buyers

Today’s customers are sophisticated consumers and experts, able to run on their own their own research. When consumers reach a seller, they are fully aware of the features, options and prices of the product of a company.

The old “journey buyer” has given way to more realistic models that take account of the new digital reality. In 2018 and following, the sales models will be continuously updated. And this is a great challenge for marketing.

The companies of the future should therefore think in terms of community or “buyer network.” Assuming that buyers do not always buy, but they learn constantly.

The Smart companies realize that the best thing you can do is serve their communities, regardless of whether someone is or is not in a buying cycle. When you provide a consistent value, generate trust.

The Marketing driving the results: focus on problems

Modern customers are not interested in the solution if they do not realize the problem. In other words, a customer could also ignore the benefits of a product or service. For this reason, the marketer is called to focus less on the benefits and to focus more on the “problem” that his product / service solves.

Therefore, the future of successful companies will shift their marketing strategies from the core characteristics. Step necessary to compete with the competition.

The last two trends include the need to experience and open-mindedness and the ability to adopt the most modern solutions to sell their / products and services.

Now it’s your turn!

With the help of outsourcing cooperative, as Gruppo La Meridiana, you will be able to ride the wave without too much effort. For more information, contact us now.