Among the various activities and areas that a company can outsource there are usually all those activities that are not as critical to their business but marketing has always been a question mark. Companies today are increasingly confronted with the need for new ideas on a new project or the need to re-launch and often they don’t know if they need a real internal marketing department or if it’s necessary to contact an competent graphic agency. In other words it is always increasing the need for real and rich marketing’s field experience.

For these reasons, also marketing can now be managed in outsourcing.

We first need to define what we mean by marketing in outsourcing. An outsourced  marketing department studies the current market and potential competitor to plan a series of actions aimed at enhancing marketing strengths of the company. The possibilities are varied according to the type of offer and also to the type of seasonality market. We all know that the term marketing means everything and nothing, in fact it includes the analysis of the market, surveys, promotional communication, institutional image, relations with the press (now more and more web 2.0) and much more.

The moment you decide to outsource the marketing of your company you are faced with two options: the first is the provision of a comprehensive marketing service normally used in the complete absence of a structured internal office; the second is the outsourcing of the management of a specific function of marketing.

This option is useful when you realize that you have the skills shortages within the company.

An effective marketing department needs a wide range of skills. You need strategists, engineers, analysts, product specialists, accountants, designers, copywriters, experts in e-commerce and advertising. It’s clear that the ability of a company to have all these skills in times of need is highly difficult if not impossible. For these reasons, Group La Meridiana offers the solution offering the possibility to outsource the marketing department, thus responding to these inefficiencies.

Another reason to rely on the outsourcing tool is the need to make use of specific technologies. Again the outsourcing of marketing specific functions to specialists using cutting-edge technologies, such as Group La Meridiana, is the solution.

To approach a new target or attack a new market is somewhat analogous to the management of an acquisition process. Any change creates new opportunities and new challenges. There are not only different cultural channels, linguistic or geographical, but also different communication channels to choose from. The implementation of a new marketing channel requires a level of expertise that many companies simply do not have. In this case the support can be crucial in outsourcing of agencies as Group La Meridiana, who have the proper experience and expertise needed to address this new challenge.

Despite the costs of outsourcing may seem more than an internal management, in fact there are fixed costs and risks far superior in maintaining internal marketing activities.

A further benefit of outsourcing is the ability to handle more costs as variable expenses. Often the fixed costs of people, systems and structures are the biggest part of the marketing budget. Marketing organizations need to quickly adapt to the continuous changes of customer markets, demographic differences, trying to take advantage of immediate opportunities. Tasks or projects that can be outsourced assume greater flexibility.

What Group La Meridiana offers is a service that allows the customer to use a real office marketing and communications, as if it would be internal to your company. Group La Meridiana offers to all his customers strategic guaranteed and operational consulting, development of the image of its products, market analysis and finally the creation and development of its notoriety through the implementation of specific actions.

In addition to cost savings, such as management and administrative expenses related to the outsourced marketing, Group La Meridiana offers professionals always updated and highly specialized for their functions, thus ensuring the best result possible.