Gruppo La Meridiana is “a company that helps businesses”, but mostly it is “a company that knows the business”. We allow to say that to emphasize the enormous difference between a company that works only for their own interests and the Cooperatives like Gruppo La Meridiana that undertake everyday to achieve common goals and to ensure a total support to the customers. Gruppo La Meridiana strongly believes that there is a convincing business plan at the base of a successful strategy and we want to advise how to make it.

What is a Business Plan?

A Business Plan is a schematic summary of ideas and company objectives. So the first step is to have a clear idea of the strategies you want to adopt to construct a successful hotel. A good Business Plan must to be structured according to some specific indications. You need to skip superfluous details about your business project, but you must to highlight the key points professionally.

How to write a convincing Business Plan:

1-   Table of contents. The table of contents includes the mission and the objectives, so you must to explain why your structure will born, the aim of the hotel and what are the results you want to get. It’s a brief scheme and so its drafting should not to be too long and “fictionalized”. A potential investor is not interested in fascinating reasons: investors look for and want certainties.

2-   Analysis. To realize this second Business Plan’s point it needs to ask yourself a simple question: what are the differences between your hotel and the other? Answering this question you have to think in 4 different directions: company, market, customers and competitors. Your company needs an analysis about the exclusive services offered. The market of the hospitality industry should to be closely monitored in order to provide precise indications to potential investors about hypothetical benefits or risks. Also the target of the guests you wish to accommodate requires a detailed analysis: if you know very well your costumers, you can find winning strategies to attract them in your facility. Finally, the competition: remember the original question, try to understand the strong and weak points of other structures and keep in mind that you can learn a lot observing the successes and the failures of  competitors! An investor wants a clear answer when he asks you: why to choose your business?

3-   Plan. Here is the center of your Business Plan. A plan must to have three pillars to support the weight of success: strategic plan, development program and financial plan. In a strategic plan you must to specify the types of advertising campaigns that you want to undertake and the application methods and the kind of technology you will use. You also need to declare your rates and the the terms and conditions that customers must to accept to book your hotel. Instead, in a development program you have to emphasize the operational aspect. How many employees do you want to use? How many and which suppliers? How do you want to manage the storerooms? So, you must to say in this point all about “take action” literally, to start the hotel activity. Finally, the financial plan: indicate the expenses and the expected revenues. An investor has the right to know methods and timing to bring the fruits of his important support.

4-   Objectives. You can imagine a stair and you can give a name to every step that leads to success. The main steps should to be as follows:

Hotel Location

Licenses and Permits

Building

Opening

Staff and Training

Break even

EBITDA and EBIT

5-   Addendum. In this final point of your Business Plan you can add explanations about the 4 previous points. It is advisable to use this space for all the details you want to specify or for the things that you think your listeners want to know. To be credible and convincing you don’t need special effects, but simply the clarity.

Gruppo La Meridiana offers quality Outsourcing services constantly optimized in the interest of its customers: to get together the objectives is a priority. Consulting, clarity, professionalism: with these and many other values, the Cooperative Gruppo La Meridiana managed to reach excellent levels in its sector and it works daily with the aim to continuously improve itself and to make available to customers its important experience.