Category

Marketing

Corporate storytelling: a business narration

“Tell me a story!”

As children we were all fascinated by stories. Growing up, maybe there is no more time for fairy tales, but the same desire to storytelling remains, and so we read articles, reports, interviews.

Even in the advertising and business fields today the narration is widely used.
The corporate storytelling
Storytelling refers to the act of narrating.

Inbound marketing: how to promote it and why

Let’s start with a premise: in today’s market it is important that companies stand out from the crowd and that they are ready to catch the attention of possible future customers, even and especially through the new possibilities offered by Internet.

Netiquette: guidelines for social networks

Nowadays, social networks are part of our lives, both personally and professionally. And even if we use them behind a screen, it is necessary to use them in a correct and polite way, just like in the “real” interactions.
Netiquette: what is it?
Here’s the netiquette, a neologism that combines the English word “network” and the French one “étiquette” (good manners).

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