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Benefits personalization: a new interesting trend

Often the term benefit is used to indicate special privileges reserved for managerial levels of a company, but it is not only like that. In fact, more and more companies of medium and large size are acquiring benefits systems reserved to all employees, in a view of human resources development.

Employee benefits: what are they?

The term Employee Benefit indicates a set of benefits and services offered to all employees from companies that consider their welfare a key factor in its success. These benefits may be different: the more traditional ones and traditionally reserved to managers are phone, company car, laptop or fuel; other benefits instead can go from insurance and social security to healthcare, up to specific services for employees and their families.

According to a study by Mercer Marsh Benefits on a sample of 636 companies in 17 countries from the EMEA (Europe, Middle East and Africa), today one in two company has introduced the ability to choose a custom mix of benefits. Italy, with 56% of companies, is ranked fourth among the countries in the EMEA that have adopted this measure (source: Il Sole 24 Ore).

The new trend of benefits’ personalization

Increasingly, benefits policy is indeed personalized and flexible: each employee then has the opportunity to spend an amount made available by the company to take advantage of tailored benefits.

What kind of benefits can be offered?
For all employees, for example, there may be a complete check up for free, conventions with summer camps for children, one-day courses of safe driving for those who use the machine daily, agreements with gyms, spas, schools or cultural sites. Other benefits more peculiar, but detectable in some companies, may be the butler service which offers the chance to escape weekly family commissions , postal services and car maintenance.

More personalization, more belonging

This customization system of benefits is a fundamental tool for retention, as it creates pride, sense of belonging and motivation within the organization.

Moreover, in this way the company is careful about the individual, giving answers to specific needs and awarding it to his commitment.

Finally, to conclude here is an interesting ebook entitled “Human resources and benchmarking.”

 

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