How do you advertise your business online? There is no single recipe for attracting visitors and customers to your site: it all depends on what you offer, who it is for and how you communicate . For those who do not know what are the main opportunities of digital advertising , here is a brief overview of the major platforms .

Google Adwords

One of the most popular methods to advertise online businesses is to publish ads on Google. What does it mean? When the user types a search bar of Google , you will see two types of results . The majority of these will be standard ads , also called ” organic “, or just the natural results of the search performed.

Above and to the right of the sponsored ads will appear , enter a fee from those who have a vested interest in promoting certain online activities. In this way , those who enter a specific search key , also called keywords , may be exposed to your message , eg . :

• ‘m looking for: ” pizza in rome center ” – ad: ” Pizzeria Piazza di Spagna – Book … “
• I am looking for ” public speaking course ” – ad : “Speak Consulting – Company Training “
• ‘m looking for: ” consultant working Brescia ” – ad : “Garzelli & co. – Book a free consultation “

etc. .

Ads on Facebook

The great utility of Facebook, from a marketing point of view, resides in the powerful targeting that can be implemented.

Many users , in fact, enter information about their tastes (everything from food to jewelry), personal characteristics (nationality, residence , age) and their relationships (engaged, married, single, etc.) . This allows those who want it , to allocate your promotional message or post a small circle of people , eg . :

• Ad for recipe book intended to married women , 30-50 years old, who are passionate about cooking
• Ad for sport shirts for men , 16-30 years , fans of football teams
• Ad for consulting firm for executives , managers and entrepreneurs

Advertising on Linkedin

On Linkedin advertising costs more, but at the same time the platform is frequented largely by professionals and the conversation is often very thorough . This allows you to reach an audience that has invested heavily in the interaction online , taking care of their profile and participating actively in internal activities .

Suitable especially for those who offer B2B services, Linkedin is probably the best platform to launch advertising for managers , communication professionals and small businesses.